Hayalsu Altinordu is a music industry and culture marketing consultant with more than 18 years of experience across artist management, label operations, editorial and brand partnerships.

She led Apple Music’s Turkish editorial team for nine years and has worked with brands including Upwork, Flipboard and Duolingo, where she has been a localization partner since 2017. From 2022 to 2024, she was Label & Artist Relations Manager at Vydia, working with artists including Kiesza and Chris Malinchak, and she later led partnerships at Muse. Today, she works as a consultant through her company, Koa Music, advising artists, labels and brands, and also serves as US Operations Director at ETL Records and Label Manager at Drom Music.

Hayalsu began her career in media relations and social media at Pozitif Live, Babylon, Tomtom Sokak and !F Istanbul International Film Festival, and has written music criticism since 2008, interviewing artists such as Florence + The Machine and The National. With Dakni Productions, she worked on editorial and event marketing projects including XXF Very Very French Festival and Australia in Turkey 2015.

She holds a Master’s in Music Business from Berklee College of Music and studied International Business & Management in Amsterdam. She serves as Global Vice Chair of Chapter Expansion at Women in Music, is a professional member of the Recording Academy and a GrammyU mentor, and taught Recording Industry Operations at the University of the Arts in 2023–2024.

With a strong passion for bridging music and technology, Hayalsu focuses on developing innovative, brand-driven marketing strategies that align with emerging industry trends, supporting artists and brands in thriving within a dynamic and evolving landscape.