Content That Moves Culture
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Content That Moves Culture 〰️
Strategy That Moves Projects
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Strategy That Moves Projects 〰️
Hayalsu Altinordu is a music industry and culture marketing consultant with more than 18 years of experience across artist management, label operations, editorial and brand partnerships.
She led Apple Music’s Turkish editorial team for nine years and has worked with brands including Upwork, Flipboard and Duolingo, where she has been a localization partner since 2017. From 2022 to 2024, she was Label & Artist Relations Manager at Vydia, working with artists including Kiesza and Chris Malinchak, and she later led partnerships at Muse. Today, she works as a consultant through her company, Koa Music, advising artists, labels and brands, and also serves as US Operations Director at ETL Records and Label Manager at Drom Music.
What We Offer
01
Artist Marketing and Release Strategy
A great record deserves a plan that matches it. We build marketing strategies for artists at every stage, from first releases to full album campaigns, combining audience insight with creative ideas that actually move the needle.02
Label Services and Artist Management
We have run label operations from the inside, so we know what it takes to keep artists, releases and partners moving in the same direction.03
Brand Partnerships and Sponsorships
The best partnerships feel like a natural fit for both sides. We connect artists and brands, shape partnership strategy and manage the relationships that make collaborations work.
We are proud to support a multinational roster of artists and brands
