Puglia Regional Tourism Promotion

Puglia is one of Italy's most breathtaking regions: a sun-drenched stretch of coastline, ancient olive groves, and deeply rooted culinary traditions that tell the story of southern Italy at its most authentic. We worked with Puglia Regional Tourism Promotion to bring the region's unique character to Turkish audiences, handling press releases, media outreach, event promotion, and influencer and community outreach to generate awareness and excitement around what Puglia has to offer.

The work was as much about storytelling as it was about promotion: translating the sensory richness of Puglia's food, culture, and landscape into communications that resonated with Istanbul's culturally curious, travel-hungry audience. Connecting a region this distinctive with the right voices and the right media requires both creative sensitivity and strong local relationships, and that is exactly what we brought to the collaboration.