Microsoft

Microsoft's MSN is one of the world's most visited web portals, delivering news, entertainment, and lifestyle content to millions of readers globally. In 2011 and 2012, we worked on the MSN Turkey Entertainment section, writing editorial content and curating entertainment news for one of the most visited digital destinations in the Turkish market.

The work required a sharp editorial eye and a strong pulse on Turkish pop culture: knowing which stories mattered to Turkish readers, how to frame them compellingly, and how to maintain the quality and tone expected of a global platform with Microsoft's name behind it. It was an early and formative experience in digital content creation at scale, working inside one of the world's most recognized technology brands at a pivotal moment in the evolution of online media in Turkey.