Flipboard is one of the world's leading content curation and discovery platforms, bringing together news, culture, and ideas from across the web into a personalized magazine-style experience. Over seven years, we built and led Flipboard's Turkish presence from the ground up, spanning content curation, community management, localization, and publisher relations.
As Flipboard Turkey's curator and community manager, we grew the platform's Turkish audience from 60,000 to 8.4 million followers in just five years: a testament to the power of consistent, culturally intelligent content strategy. We curated news and content feeds that resonated with Turkish readers, built and managed a thriving community around the platform, and liaised with local publishers and media to bring the best of Turkish digital media onto Flipboard. We also set up and managed email and push notification campaigns to 5 million active users across Android and iPhone, analyzing performance and consistently achieving an average open rate of 7% across both platforms.
As Localization Manager, we took ownership of the Turkish language experience across the app: translating and localizing content, managing Turkish language standards, and ensuring every touchpoint felt native to a Turkish-speaking audience rather than simply translated. We also onboarded 60+ local publishers onto the platform, expanding Flipboard's Turkish content ecosystem and cementing its position as a credible destination for Turkish readers.
Seven years. 8.4 million followers. 60+ publishers. 5 million active users reached. A community built with intention, one story at a time.
