Upwork

Upwork is the world's largest work marketplace, connecting businesses with independent talent across every discipline and time zone. We partnered with Upwork on global content marketing, serving as subject matter expert for Upwork's award-winning Resource Center and averaging five support tickets closed a day while keeping content accurate, up to date, and fully maintained.

We coordinated content pipelines from agency and third-party writers using Asana, managing publication workflows within a one-day turnaround and troubleshooting wherever the process needed it. All vendor relations ran through us too: proofreading and editing every piece from third-party agencies and independent writers before it went live. At peak output, we completed sixty content briefs per month while collaborating with a cross-functional marketing team to generate all necessary assets for content deliverables.

Getting content marketing right at this scale requires more than good writing. It takes operational discipline, editorial judgment, and the ability to hold a high standard across a large and constantly moving body of work.