Institut Français

Institut Français Istanbul is the cultural and educational hub of the French Embassy in Turkey, connecting Istanbul's creative community with French language courses, arts programming, and cultural events. We provided PR, social media, and design support across two distinct pillars of their work: the institute's language and cultural courses, and the XXF music festival, one of their flagship cultural events.

The work spanned the full communications spectrum, from crafting press releases and managing media outreach to creating social media content, designing visual assets, and driving event promotion. Representing an institution of this cultural weight required both creative precision and an understanding of how to speak to Istanbul's arts and culture audience authentically. Whether promoting a French language course or building anticipation for a live music event, we brought consistency, creativity, and cultural sensitivity to every touchpoint.